What’s Happened Since the Meta Makeover (2022 edition)
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What’s Happened Since the Meta Makeover (2022 edition)

Back in late October 2021, when Mark Zuckerberg announced that Facebook’s parent company was changing its name to Meta, the launch received mixed reviews. Some were surprised, others treated it as a big ho-hum. The timing caused some extra buzz, as coverage got split with the whistleblower who shared (um, confirmed?), some of the motivations…

Why go live on Facebook (and how)
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Why go live on Facebook (and how)

If you’ve been among those wondering why go live on Facebook, and asking everyone you know “what’s wrong with text, photos or just sharing a YouTube link?” then this article is for you! Read on for the compelling reasons you should go live—and go live on Facebook in particular—along with the basics for how to get started. Do…

7 Ways to Optimize Your Social Profiles for Success
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7 Ways to Optimize Your Social Profiles for Success

Why optimize your social profiles? It’s an easy way to put your “virtual sales team” to work!  Here are 7 ways to get started: Dress for success isn’t just about planning what to wear to your next meeting—it applies to how your business social profiles look, too. Think of your Facebook, Instagram, LinkedIn and other…

8 Strategies For Getting Excellent ROI With Facebook’s New Business Algorithm

Mark Zuckerberg posted in January 2018 about his vision for changing the focus of what we see first on Facebook; zooming in on “personal relationships and well-being” via relationships over news content and brands. https://www.facebook.com/zuck/posts/10104413015393571 As a result, businesses have been worried about who will see their posts and outreach on their platforms. https://www.facebook.com/business/news/news-feed-fyi-bringing-people-closer-together  But…