Is TikTok right for your small business? Here’s an introduction to help you decide in 2022. You’ve seen them on the news, you may even be a fan yourself. But have you thought about how to use them to connect your small business with people who might just love to BUY from you? What are…
Social media platforms are evolving—every day, it feels like—so put this roll-up of Instagram’s Q1 2022 changes to work as your cheat sheet! Changes in our platforms may feel random, but they’re always based on trends in what’s keeping people on platforms longer, and engaging more. So, while we may wish things would stay the…
Back in late October 2021, when Mark Zuckerberg announced that Facebook’s parent company was changing its name to Meta, the launch received mixed reviews. Some were surprised, others treated it as a big ho-hum. The timing caused some extra buzz, as coverage got split with the whistleblower who shared (um, confirmed?), some of the motivations…
Whether the person running your social media is an employee, an outsourced expert like yours truly, or simply you yourself, our top tips for working with your social media manager will help you get better results with less stress. Social media has become a cornerstone marketing activity for businesses of every scale, and in any…
If you’ve been among those wondering why go live on Facebook, and asking everyone you know “what’s wrong with text, photos or just sharing a YouTube link?” then this article is for you! Read on for the compelling reasons you should go live—and go live on Facebook in particular—along with the basics for how to get started. Do…
It’s certainly possible to just dive right into Facebook, Instagram, TikTok or whatever your favorite platform is, these tips for creating your platform strategy will help you make the best use of your time and/or money! As a small business owner, you may not have much time for full-blown strategic planning. But your future success…
What does the latest Instagram update mean for you and your business? Read a summary of what’s on the horizon, and get tips on how to start adjusting so you don’t skip a beat. You may have read, if you follow social media news, the surprising statement last month from the head of Instagram, Adam…
“Everything that is really great and inspiring is created by the individual who can labor in freedom.” Albert Einstein As an entrepreneur and Navy veteran, both celebrating—and fighting for—freedom and independence runs deep within me. I also know that while being able to “labor in freedom” is a real, and hard-earned, privilege, independent isn’t the same as alone. None…
Why optimize your social profiles? It’s an easy way to put your “virtual sales team” to work! Here are 7 ways to get started: Dress for success isn’t just about planning what to wear to your next meeting—it applies to how your business social profiles look, too. Think of your Facebook, Instagram, LinkedIn and other…
It’s time to boost your Instagram CTA (call to action) power! Instagram is big business, passing the billion-user mark in 2020. Your call-to-action is both the message and whatever tactic you use to prompt someone to take the next step in response to your content. Interactions like ❤️ and comments are still important, but if you want…
Are you always in search of time saving solutions for your small business? I know I am! Yet when it comes to social media management, I’m demanding: time savings, alone, isn’t enough! So in this post I’ll share the most valuable tools I’ve found to date—the ones I think are worth your time to explore….
We all have multiple networks that weave across our lives and businesses, and as a social media trainer and manager, one of my goals is helping you make the most of your network. One of the main reasons I love social media, particularly for business, is that it offers so many opportunities for bringing people…
We’re probably all particularly excited to reset and renew in 2021, but the truth is that I’m eager for the start of every new year—how about you? Even though there’s no hard line between December 31 and January 1 (except maybe with taxes), the new year brings an opportunity to reset my compass with fresh…
November often seems to kick off a full season of giving thanks, with the digital world buzzing with ways to show customer appreciation. As a United States Navy veteran (Hospital Corpsman), I’m grateful for the thanks and specials businesses offer me on November 11 (Veteran’s Day) and I enjoy sharing to my fellow veterans too. This…
Wouldn’t you like to know that all the time and creativity you put into building your presence on social platforms would also help your content be more effective in social media? It can, if you know how to connect with your audience in ways that also help you drive action. You probably have many goals…
Mark Zuckerberg posted in January 2018 about his vision for changing the focus of what we see first on Facebook; zooming in on “personal relationships and well-being” via relationships over news content and brands. https://www.facebook.com/zuck/posts/10104413015393571 As a result, businesses have been worried about who will see their posts and outreach on their platforms. https://www.facebook.com/business/news/news-feed-fyi-bringing-people-closer-together But…