TIPS FOR CREATING YOUR PLATFORM STRATEGY
General | Strategies | Tips

TIPS FOR CREATING YOUR PLATFORM STRATEGY

It’s certainly possible to just dive right into Facebook, Instagram, TikTok or whatever your favorite platform is, these tips for creating your platform strategy will help you make the best use of your time and/or money!   As a small business owner, you may not have much time for full-blown strategic planning. But your future success…

July’s Instagram Changes and How to Use Them
General | Instagram | Tips

July’s Instagram Changes and How to Use Them

What does the latest Instagram update mean for you and your business? Read a summary of what’s on the horizon, and get tips on how to start adjusting so you don’t skip a beat. You may have read, if you follow social media news, the surprising statement last month from the head of Instagram, Adam…

Growing Your Business Network
General | Tips

Growing Your Business Network

“Everything that is really great and inspiring is created by the individual who can labor in freedom.” Albert Einstein As an entrepreneur and Navy veteran, both celebrating—and fighting for—freedom and independence runs deep within me. I also know that while being able to “labor in freedom” is a real, and hard-earned, privilege, independent isn’t the same as alone. None…

7 Ways to Optimize Your Social Profiles for Success
Facebook | General | Instagram | Strategies | Tips

7 Ways to Optimize Your Social Profiles for Success

Why optimize your social profiles? It’s an easy way to put your “virtual sales team” to work!  Here are 7 ways to get started: Dress for success isn’t just about planning what to wear to your next meeting—it applies to how your business social profiles look, too. Think of your Facebook, Instagram, LinkedIn and other…

Boost Your Instagram CTA Power
Instagram | Tips

Boost Your Instagram CTA Power

It’s time to boost your Instagram CTA (call to action) power! Instagram is big business, passing the billion-user mark in 2020. Your call-to-action is both the message and whatever tactic you use to prompt someone to take the next step in response to your content.  Interactions like ❤️ and comments are still important, but if you want…

Time Saving Solutions for your Small Business
General

Time Saving Solutions for your Small Business

Are you always in search of time saving solutions for your small business? I know I am! Yet when it comes to social media management, I’m demanding: time savings, alone, isn’t enough! So in this post I’ll share the most valuable tools I’ve found to date—the ones I think are worth your time to explore….

Strategies | Tips

Fun Ways to Show Customer Appreciation 🥰 All Year

November often seems to kick off a full season of giving thanks, with the digital world buzzing with ways to show customer appreciation. As a United States Navy veteran (Hospital Corpsman), I’m grateful for the thanks and specials businesses offer me on November 11 (Veteran’s Day) and I enjoy sharing to my fellow veterans too. This…

Strategies

3 Ways to be More Effective in Social Media

Wouldn’t you like to know that all the time and creativity you put into building your presence on social platforms would also help your content be more effective in social media?  It can, if you know how to connect with your audience in ways that also help you drive action. You probably have many goals…

Facebook

8 Strategies For Getting Excellent ROI With Facebook’s New Business Algorithm

Mark Zuckerberg posted in January 2018 about his vision for changing the focus of what we see first on Facebook; zooming in on “personal relationships and well-being” via relationships over news content and brands. https://www.facebook.com/zuck/posts/10104413015393571 As a result, businesses have been worried about who will see their posts and outreach on their platforms. https://www.facebook.com/business/news/news-feed-fyi-bringing-people-closer-together  But…