What’s Happened Since the Meta Makeover (2022 edition)
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What’s Happened Since the Meta Makeover (2022 edition)

Back in late October 2021, when Mark Zuckerberg announced that Facebook’s parent company was changing its name to Meta, the launch received mixed reviews. Some were surprised, others treated it as a big ho-hum. The timing caused some extra buzz, as coverage got split with the whistleblower who shared (um, confirmed?), some of the motivations…

Tips for Working with Your Social Media Manager
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Tips for Working with Your Social Media Manager

Whether the person running your social media is an employee, an outsourced expert like yours truly, or simply you yourself, our top tips for working with your social media manager will help you get better results with less stress.  Social media has become a cornerstone marketing activity for businesses of every scale, and in any…

TIPS FOR CREATING YOUR PLATFORM STRATEGY
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TIPS FOR CREATING YOUR PLATFORM STRATEGY

It’s certainly possible to just dive right into Facebook, Instagram, TikTok or whatever your favorite platform is, these tips for creating your platform strategy will help you make the best use of your time and/or money!   As a small business owner, you may not have much time for full-blown strategic planning. But your future success…

July’s Instagram Changes and How to Use Them
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July’s Instagram Changes and How to Use Them

What does the latest Instagram update mean for you and your business? Read a summary of what’s on the horizon, and get tips on how to start adjusting so you don’t skip a beat. You may have read, if you follow social media news, the surprising statement last month from the head of Instagram, Adam…

Growing Your Business Network
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Growing Your Business Network

“Everything that is really great and inspiring is created by the individual who can labor in freedom.” Albert Einstein As an entrepreneur and Navy veteran, both celebrating—and fighting for—freedom and independence runs deep within me. I also know that while being able to “labor in freedom” is a real, and hard-earned, privilege, independent isn’t the same as alone. None…

7 Ways to Optimize Your Social Profiles for Success
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7 Ways to Optimize Your Social Profiles for Success

Why optimize your social profiles? It’s an easy way to put your “virtual sales team” to work!  Here are 7 ways to get started: Dress for success isn’t just about planning what to wear to your next meeting—it applies to how your business social profiles look, too. Think of your Facebook, Instagram, LinkedIn and other…

Time Saving Solutions for your Small Business

Time Saving Solutions for your Small Business

Are you always in search of time saving solutions for your small business? I know I am! Yet when it comes to social media management, I’m demanding: time savings, alone, isn’t enough! So in this post I’ll share the most valuable tools I’ve found to date—the ones I think are worth your time to explore….