Is TikTok Right for Your Small Business?
Is TikTok right for your small business? Here’s an introduction to help you decide in 2022. You’ve seen them on the news, you may even be a fan yourself. But…
General
Put Instagram Q1 2022 Changes to Work
Social media platforms are evolving—every day, it feels like—so put this roll-up of Instagram’s Q1 2022 changes to work as your cheat sheet! Changes in our platforms may feel random,…
What’s Happened Since the Meta Makeover (2022 edition)
Back in late October 2021, when Mark Zuckerberg announced that Facebook’s parent company was changing its name to Meta, the launch received mixed reviews. Some were surprised, others treated it…
Tips for Working with Your Social Media Manager
Whether the person running your social media is an employee, an outsourced expert like yours truly, or simply you yourself, our top tips for working with your social media manager…
Why go live on Facebook (and how)
If you’ve been among those wondering why go live on Facebook, and asking everyone you know “what’s wrong with text, photos or just sharing a YouTube link?” then this article is…
TIPS FOR CREATING YOUR PLATFORM STRATEGY
It’s certainly possible to just dive right into Facebook, Instagram, TikTok or whatever your favorite platform is, these tips for creating your platform strategy will help you make the best…
July’s Instagram Changes and How to Use Them
What does the latest Instagram update mean for you and your business? Read a summary of what’s on the horizon, and get tips on how to start adjusting so you…
Growing Your Business Network
“Everything that is really great and inspiring is created by the individual who can labor in freedom.” Albert Einstein As an entrepreneur and Navy veteran, both celebrating—and fighting for—freedom and independence…
7 Ways to Optimize Your Social Profiles for Success
Why optimize your social profiles? It’s an easy way to put your “virtual sales team” to work! Here are 7 ways to get started: Dress for success isn’t just about…
Boost Your Instagram CTA Power
It’s time to boost your Instagram CTA (call to action) power! Instagram is big business, passing the billion-user mark in 2020. Your call-to-action is both the message and whatever tactic…