Tips for Working with Your Social Media Manager
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Tips for Working with Your Social Media Manager

Whether the person running your social media is an employee, an outsourced expert like yours truly, or simply you yourself, our top tips for working with your social media manager will help you get better results with less stress.  Social media has become a cornerstone marketing activity for businesses of every scale, and in any…

TIPS FOR CREATING YOUR PLATFORM STRATEGY
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TIPS FOR CREATING YOUR PLATFORM STRATEGY

It’s certainly possible to just dive right into Facebook, Instagram, TikTok or whatever your favorite platform is, these tips for creating your platform strategy will help you make the best use of your time and/or money!   As a small business owner, you may not have much time for full-blown strategic planning. But your future success…

7 Ways to Optimize Your Social Profiles for Success
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7 Ways to Optimize Your Social Profiles for Success

Why optimize your social profiles? It’s an easy way to put your “virtual sales team” to work!  Here are 7 ways to get started: Dress for success isn’t just about planning what to wear to your next meeting—it applies to how your business social profiles look, too. Think of your Facebook, Instagram, LinkedIn and other…

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Fun Ways to Show Customer Appreciation 🥰 All Year

November often seems to kick off a full season of giving thanks, with the digital world buzzing with ways to show customer appreciation. As a United States Navy veteran (Hospital Corpsman), I’m grateful for the thanks and specials businesses offer me on November 11 (Veteran’s Day) and I enjoy sharing to my fellow veterans too. This…

3 Ways to be More Effective in Social Media

Wouldn’t you like to know that all the time and creativity you put into building your presence on social platforms would also help your content be more effective in social media?  It can, if you know how to connect with your audience in ways that also help you drive action. You probably have many goals…