Is TikTok right for your small business? Here’s an introduction to help you decide in 2022. You’ve seen them on the news, you may even be a fan yourself. But have you thought about how to use them to connect your small business with people who might just love to BUY from you? What are…
Whether the person running your social media is an employee, an outsourced expert like yours truly, or simply you yourself, our top tips for working with your social media manager will help you get better results with less stress. Social media has become a cornerstone marketing activity for businesses of every scale, and in any…
It’s certainly possible to just dive right into Facebook, Instagram, TikTok or whatever your favorite platform is, these tips for creating your platform strategy will help you make the best use of your time and/or money! As a small business owner, you may not have much time for full-blown strategic planning. But your future success…
Why optimize your social profiles? It’s an easy way to put your “virtual sales team” to work! Here are 7 ways to get started: Dress for success isn’t just about planning what to wear to your next meeting—it applies to how your business social profiles look, too. Think of your Facebook, Instagram, LinkedIn and other…
We all have multiple networks that weave across our lives and businesses, and as a social media trainer and manager, one of my goals is helping you make the most of your network. One of the main reasons I love social media, particularly for business, is that it offers so many opportunities for bringing people…
We’re probably all particularly excited to reset and renew in 2021, but the truth is that I’m eager for the start of every new year—how about you? Even though there’s no hard line between December 31 and January 1 (except maybe with taxes), the new year brings an opportunity to reset my compass with fresh…
November often seems to kick off a full season of giving thanks, with the digital world buzzing with ways to show customer appreciation. As a United States Navy veteran (Hospital Corpsman), I’m grateful for the thanks and specials businesses offer me on November 11 (Veteran’s Day) and I enjoy sharing to my fellow veterans too. This…
Wouldn’t you like to know that all the time and creativity you put into building your presence on social platforms would also help your content be more effective in social media? It can, if you know how to connect with your audience in ways that also help you drive action. You probably have many goals…